Euroffice
Euroffice

Euroffice

Project title
Online stationery company
Disciplines
UXUIE-commerceStyle Guide

The challenge

Euroffice, an online stationery company, had a problem with elements of their websites, which were receiving some negative feedback from their customers and had problematic user journey

Redesign
Redesign

My role

  • Sole designer on the project

Contributions

  • Requirement gathering
  • Worked closely with engineers both in the UK and in Italy
  • Sketching and wireframing
  • Created the final UI designs
  • Created the style guide

Discovery and definition

I was able to view the analytics to see where the major drop-off points were on the website. I also did key stakeholder interviews. By doing this as well as listening to some of the customer calls to the call centre and gathering complaints, I was able to prioritise the key elements to work on.

  • The shopping basket
  • The header
  • Navigation
  • Search

Original website
Original website

Ideation and creation

As there was also an Italian branch of the website, it was important that the final design would work with the variation in word length. I worked closely with both the UK and Italian based engineers to make sure that we could work around any issues.

Basket wireframes for the UK and Italian websites
Basket wireframes for the UK and Italian websites

As time was limited, I used a style sheet to run various ideas for the design by the CEO without having to create full page designs.

Style sheet to quickly try out design options.
Style sheet to quickly try out design options.

Style guide.
Style guide.

Style guide.
Style guide.

Final designs

Customer segment specific homepage.
Customer segment specific homepage.

Newsletter design.
Newsletter design.

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